03 Feb 2018
In an invited commentary, SMU Behavioural Sciences Director Professor David Chan discussed the psychology of giving including volunteering and donating. He explained why it is not irrational when we give unconditionally. Elaborating on the science and practice, he related the 4Gs of giving (goodness, generosity, governance, gratitude) to impactful outcomes for givers and recipients, organisations and communities, and society at large.