Stop calling those who speak up a 'vocal minority'

19 May 2018

In an invited commentary, SMU Behavioural Sciences Institute Director Professor David Chan discussed the psychology of leadership in public engagement. He explained why leaders should stop using the labels “vocal minority” and “silent majority” to describe segments of the population. He also suggested how leaders can effectively engage people, including those who disagree or are ambivalent, by being both principled and adaptive.

The Straits Times

Last updated on 22 May 2018 .