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Volume 1, Issue 2 (June 2011)


Upcoming Events:

BSI Workshop for Public Service Officers
(25 & 26 July)

Subjective Well-Being and
Public Policy

Past Events:

BSI Forum

Homo Heuristicus: Why Biased Minds Make Better Inferences by Gerd Gigerenzer, Director, Max Planck Institute for Human Development

BSI Seminars

Fold'em!: The Effect of Physical Enclosure on Goal Pursuits

The Interest Indicator Model of Humor: The Role of Wit in Assessing Potential Relationships

Fast and Frugal Decisions about Food

Longitudinal Assessment of Changes in Performance and Attitudes: Conceptual and Methodological Issues

BSI in the News

SMU Press Releases

Media Highlights


About BSI

Our Vision, Mission & Values

The BSI Logo

Our Key Activities

Business Advisory Board

International Scientific Advisory Panel

BSI Website


Contact Us

Should you have any queries, suggestions or comments,
please send us an e-mail at or call us at
DID: 6828 0300.




Completed Research

The BSI has recently completed a study conducted from February to June 2011, in collaboration with the Singapore Health Promotion Board. The study reviewed the scientific research on behavioural science concepts relevant to health promotion.


Research Programmes in 2011

BSI is undertaking four major research programmes in 2011. The Institute is collaborating with several agencies to implement these programmes. Each research programme will consist of a series of studies and employ multiple research methodologies. Read more about our research programmes [here].


Insights from Behavioural Sciences


In this issue, our regular section on Insights from Behavioural Sciences features a short article on the concept of social influence contributed by Dr Evelyn Au who is Assistant Professor of Psychology at the School of Social Sciences, SMU. Click [here] to read the article.


Applications from Behavioural Sciences



At a Behavioural Sciences Forum organised by the BSI and held at SMU on 11 April 2011, world-renowned psychologist Professor Gerd Gigerenzer (picture on left) from the Max Planck Institute for Human Development at Berlin, shared his pioneering work on ecological rationality which attempts to show how the natural use of heuristics in judgment, choice and decision making is an adaptive human characteristic that does not fit the notion of human as a standard economic rational individual nor an inherently biased and error-prone individual. He argued that a so-called biased and less-informed mind could in fact bring about faster and better decisions in many situations. To read more about what was shared at the forum, please click [here].